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What We Do

Teach You to Use Language
Your Customers Relate To Online

Cut through the jargon, create and implement a digital marketing plan, mentor you and your staff to obtain optimal results from your online campaigns

Digital Research
Digital Research
Digital Research

WHERE IS YOUR BUSINESS NOW? 

WHERE DO YOU WANT IT TO BE?

We guide your digital marketing team toward success by analyzing your current campaigns, compare them to your competition, and disrupt the status quo to move toward better results. We'll help you find your target audience, create the buyer persona, and find out where to reach them

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Digital Strategy
Digital Strategy
Digital Strategy

PLAN FOR SUCCESS BY ALIGNING YOUR DIGITAL STRATEGY 

WITH YOUR BUSINESS OBJECTIVES. 

Set realistic budgets for your organisation and your ambitions. Find the technology that will work best for you and guide you on the path. Develop a plan and train your team on how to succeed at over-delivering to your customers.


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Implementation
Implementation
Implementation

PLAN FOR SUCCESS BY ALIGNING YOUR DIGITAL STRATEGY

WITH YOUR BUSINESS OBJECTIVES.

Set realistic budgets for your organisation and your ambitions. Find the technology that will work best for you and guide you on the path. Develop a plan and train your team on how to succeed at over-delivering to your customers.


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Our Approach

IS ABOUT HOW YOU APPROACH YOUR CUSTOMERS!

Discover your customer needs & their buyer journey. Then find out how to engage them in an authentic way, and build a relationship that suits everyone – them, and you.

Our Service
Personas
FIND YOUR PERFECT TARGET AUDIENCE
  • Demographic – iGen, Millennial, Gen X, Boomer?
  • Gender – Men, Women, Both?
  • Age Range
  • Income Level
  • Location – Local, Superlocal, National, Worldwide?
  • Job Title – Manager, Executive, C-Level?
Our Service
Discovery
IDENTIFY HOW THAT AUDIENCE FINDS YOU:
  • Search - SEO, SEM
  • Social
  • Email
  • Conference / Event
  • Blog
  • Word of Mouth








Our Service
Conversion
DECIDE HOW YOU INTERACT WITH AND ENGAGE THAT AUDIENCE:
  • eCommerce
  • Phone Call
  • Form Completion
  • Live Chat
  • Webinar











Information
AUTHENTIC COMMUNICATION

We teach you to listen to your digital marketing audience. Teach you to be prepared to give them what they need. How not to over-promise or exaggerate, and over-deliver.

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Information
NURTURE - DON’T SELL

Your digital marketing audience is smart, and savvy. Don't underestimate them, don't talk down to them. Treat them with respect. Nurture them, earn their respect. Help them to buy when they are ready to buy.

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Information
IT DOES NOT END WITH THE SALE

Deliver what you promised, or more! Audience referrals are key to success. They are the most valuable feedback you can get. We help you learn how to get the best feedback and positive testimonials.

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EVERY BUSINESS CAN SUCCEED WITH DIGITAL MARKETING

Every facet of your online presence must work together to create a cohesive and successful digital marketing strategy aimed to get results. Our guidance will move you in the right direction.
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RESULTS DRIVEN

HIGHER LEVELS OF ENGAGEMENT

We are able to double engagement levels within 12 months, and can deliver even more if the starting client base is small. Most clients see an impact within the first 2 months of engaging our service
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MARKETING IS A JOURNEY NOT A DESTINATION

SUSTAINED AND PREDICTABLE OUTCOMES

Our initial guidance (research, strategize, implement) are generally 3-6 months. From there we offer ongoing support as your team needs it.
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POWERFUL TEAM

YOUR GUIDE TO DIGITAL MARKETING SUCCESS

Rob Lawson is the analyst and digital strategist. He brings with him a team of professional contractors to assist based on your specific needs.These may include Researchers, Software / App Developers, Content Creators - Copywriters, Videographers, Photographers, SEO specialists, Social Media specialists, Graphic Designers - UI / UX.

A Truly Free Trial

Want real guidance on your digital marketing strategy? Fill out the form and we will call or email an audio file with feedback on how to reach your desired digital marketing results. This lays the foundation and determines how best to proceed if all parties agree. No hard sell here - it’s not our style.

Our Packages

SPECIALIST ATTENTION REQUIRED

Your opportunity cost far outweighs our fees. And we can prove it!
Consider our Indicative Fee Structure:

Little to No Business
15% of our clients
Initial Engagement
$1500
upfront *
  • Extended Engagement from $500/month **
Most popular
Under $2M Turnover
80% of our clients
Initial Engagement
$3000
upfront *
  • Extended Engagement from $750/month **
Over $2M Turnover
5% of our clients
Initial Engagement
$6000
upfront *
  • Extended Engagement from $1200/month **
*GST not included.
**GST not included. Ongoing, with ability to opt out at anytime.

Latest Blog Posts

Customer Experience

Differentiating the Customer Experience for Better Results

Not only are we seeing different business models emerge based on an awesome customer experience – Uber, airbnb, trunkclub – the pressure is on all of us to lift our game with every customer touch point. One of the most obvious areas to improve is the digital experience, since so much of the buyer journey is now played out in this space.

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Key Trends in Digital Marketing

There are significant trends occurring in digital marketing that will affect businesses and their key people in the coming year. Being ahead of these trends will give you a leg up on the competition who might not be prepared, or even aware. The trends outlined below give rise to significant opportunities for those prepared to get across the knowledge and potential application to their team or organisation.

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Some of Our Clients



Contact Us

GET IN TOUCH

Feel free to reach out to us via phone, email or the form below

Rob Lawson Digital
Address

226 St Kilda Road,
St Kilda, Vic, 3182

Contact Us

Phone: 1300 133 250

Email: rob@iquantum.com.au

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