Rob Lawson | Need Digital Marketing Expertise? | Rob Lawson Can help
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Everyone is Selling You a Digital Solution

Our Mission is Understand Where You Want to Go,
to Help You Get There with the Appropriate Use of Digital Marketing,
and Not to be Sold the only Solution a Supplier has to offer.

We give you the confidence to select the right platforms
Engage the right suppliers and keep them accountable
To Get a Decent Return on Your Investment

Digital Research
Digital Research
Digital Research

WHERE IS YOUR BUSINESS NOW?

WHERE DO YOU WANT IT TO BE?

We guide your digital marketing team toward success by analyzing your current campaigns, compare them to your competition, and disrupt the status quo to move toward better results. We'll help you find your target audience, create the buyer persona, and find out where to reach them

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Digital Strategy
Digital Strategy
Digital Strategy

PLAN FOR SUCCESS BY ALIGNING YOUR DIGITAL STRATEGY

WITH YOUR BUSINESS OBJECTIVES.

Set realistic budgets for your organisation and your ambitions. Find the technology that will work best for you and guide you on the path. Develop a plan and train your team on how to succeed at over-delivering to your customers.


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Implementation
Implementation
Implementation

PLAN FOR SUCCESS BY ALIGNING YOUR DIGITAL STRATEGY

WITH YOUR BUSINESS OBJECTIVES.

After we have your assessment completed, we will then guide you down the path to better results by coaching your organisation to reach those results and use the tools available. Once you're moving forward, we step back and are there to help your team when needed.


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Our Approach

Is about how YOU approach your Customers!

Discover your customer needs & journey they take in buying your product or service. Then find out how to engage them in an authentic way, and build a relationship that suits them.

Personas
Personas
Find your perfect target audience
  • Demographic – iGen, Millennial, Gen X, Boomer?
  • Gender – Men, Women, Both?
  • Age Range
  • Income Level
  • Location – Local, Superlocal, National, Worldwide?
  • Job Title – Manager, Executive, C-Level?
Discovery
Discovery
Identify how that audience finds you:
  • Search - SEO, SEM
  • Social
  • Email
  • Conference / Event
  • Blog
  • Word of Mouth
Conversion
Conversion
Decide how you interact with and engage that audience:
  • eCommerce
  • Phone Call
  • Form Completion
  • Live Chat
  • Chat Bots
  • Webinars
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AUTHENTIC COMMUNICATION

We teach you to listen to your digital marketing audience. Teach you to be prepared to give them what they need. How not to over-promise or exaggerate, and over-deliver.

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NURTURE - DON’T SELL

Your digital marketing audience is smart, and savvy. Don't underestimate them, don't talk down to them. Treat them with respect. Nurture them, earn their respect. Help them to buy when they are ready to buy.

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IT DOES NOT END WITH THE SALE

Deliver what you promised, or more! Audience referrals are key to success. They are the most valuable feedback you can get. We help you learn how to get the best feedback and positive testimonials.

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EVERY BUSINESS CAN SUCCEED WITH DIGITAL MARKETING

Every facet of your online presence must work together to create a cohesive and successful digital marketing strategy aimed to get results. Our guidance will move you in the right direction.

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RESULTS DRIVEN

HIGHER LEVELS OF ENGAGEMENT

We are able to double engagement levels within 12 months, and can deliver even more if the starting client base is small. Most clients see an impact within the first 2 months of engaging our service
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MARKETING IS A JOURNEY NOT A DESTINATION

SUSTAINED AND PREDICTABLE OUTCOMES

Our initial guidance (research, strategise, implement) are generally 3-6 months. From there we offer ongoing support as your team needs it. We have been working with a bunch of clients for over 10 years.
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POWERFUL TEAM

Your Guide to Digital Marketing Success

Rob Lawson is the analyst and digital strategist. He brings with him a team of professionals to assist based on your needs. They will work with your existing suppliers if they are up to the task or find alternative suppliers who are. They are technology agnostic - open source, dot net, android - whatever. We look to build on what you have not replace everything.

Latest Blog Posts

Influencer 2

The Ascent of Social Influencer Marketing

What is Influencer Marketing? Initially Influencer Marketing started as Paid endorsement of your brand or product by a Celebrity with a huge social media following. How is this new phenomenon changing and should you be using the,?

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How can you view your website on Mobile Device sizes from your desktop?

Learn how to easily view what a website looks like via your desktop on most popular phones and tablets. This is for Google Chrome only.

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GET IN TOUCH

Feel free to reach out to us via phone, email or the form below

Rob Lawson Digital
Address

226 St Kilda Road,
St Kilda, Vic, 3182

Contact Us

Phone: 1300 133 250

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